Ashraf Oozeerally

Educated at Université de Montpellier I in Administration Economique & Sociale, Ashraf’s among the first business reporters to assist Lindsay Rivière launch Business Magazine in 1992. Soon after he moves to the next thrilling challenge to stage a communications consultancy with Shafick Osman through Vecteur Synergik. Then he is offered the post of Head of Communications at Bonair (Textile) Group before moving to CREAD ADVERTISING to wear 3 hats simultaneously: Manager of THE DESIGN COMPANY, Creative Copywriter and Commercial Executive! In 1996 he launches a Brand Consulting practice in DCDM Consulting and handles the island’s first ever re-branding project and delivers complex assignments with other experts from DCDM. In 2000 he is promoted as Corporate Brand Manager - DCDM (Representing Arthur Andersen), where with late Wally Olins - a world-recognized authority in Nation Branding, he facilitates the GOM in assimilating the concept of Country Branding by preaching the shift from sectoral marketing to create a platform for Brand Mauritius. In 2005 he co-launches Amadeus Advertising & Brand Consultancy with Nanda Pavaday, a bright creative director. In 2010 he is offered the post of Brand Manager @ Apollo Bramwell Corporate Hospitals. In 2011 he launches OneEssence, a boutique & niche strategic brand consultancy. He now specializes in Strategy Consulting, Business and Social Transformation, Global Networking and Investment Matching. Ashraf is literally obsessed by the MAURITIUS WORLDVIEW that can be explored on www.one-essence.com.